Marketing is the soul of any bussiness

Small business owners nowadays are deeply suffering due to not caring about marketing issues, I was one of them, and here is my story

The beginning 

My Name is Adel, I owned an online Esports organization since I was 19 years old but I'm not the only one who owned an organization, There was a lot owned as well! , So the competition was hard.

In the Esports organizations community, there are 2 seasons per year, not 4 as normal people have and they are Winter and summer, I started working in the summer and there are a few organizers who host their tournaments Because they Spend their vacations and Enjoy their holidays.
 
There was a few Organization hosting tournaments so the Competition wasn't clear, so I was doing what the Normal Organizer Does and I get many players in each of my tournaments. 

But when the summer ended and Winter Began Everything changed, the organizers invaded the community and they are back with their tournaments! 

The disaster

There were many organizers are well known and attracted most of the players there are few players who came to participate in my tournaments and sometimes I had to cancel the tournament due to low participation!  

I wanted to be like them, well known as they are, and let the players keep their eyes on me only, so I kept my eye on their tournaments to know what they are doing so I can be at least like them.

When I saw their efforts I discovered that they have many more Social Channels than me, I have discord only and they have a Facebook Group and Youtube Channel, and Instagram.

I decided, I must have many social channels like theirs 

I created Social Channels and gifted the players with giveaways as my Competitors but still, this is not enough.

The rescue boat

The key was Infront of me but I didn't use it, I had to learn marketing a long time ago.

I decided to cancel everything and learn what digital marketing is and when I did, it was like landing in a war with super weapons against swordsmen

when I came back to my Organization, I just applied one marketing tactic which is doing "Marketing research" 

I analyzed my competitor's "what do they do", "what are their strengths?", and "what are their weaknesses" and for sure not forgetting my players! "what do they prefer", and "how to delight them". 



It was so easy for me to copy their strengths points and overcome their weaknesses points with a bit of creative way, now you cannot beat me anymore. 

after doing this small marketing tactic, the players came back again, and my profits are back higher than in the past, It was very easy,  just applying one step of marketing fixed everything that was a deep pain in my small business.